Although "green" products have been around for a long time, they really gained public support and won acceptance in the late 1980s as one environmental disaster after another dominated the front page. Consumer surveys began to show a strong surge of concern for the environment, and more people began stating a preference for products perceived as "better for the environment." Then consumer attitudes swung the other direction as consumers grew highly skeptical of manufacturers' environmental claims.

 

As a result, Scientific Certification Systems (SCS), a leading third-party scientific organization, was established to investigate the "green" benefit claims of manufacturers and certify only those with true environmental benefits. Through third-party certification programs, SCS independently verifies manufacturers' promises and strengthens consumer confidence in valid "green" products.

 

Johns Manville Insulation Fits The Green Profile
Johns Manville (JM), manufacturer of building insulation, is an SCS recipient of the cross and globe emblem certification. The emblem certifies that JM fiber glass insulation is made from a minimum of 20 percent recycled glass content. It is the first brand to bear this emblem.

 

"Gold is Green"
By using JM gold fiber glass insulation, consumers support important glass bottle recycling efforts, while also conserving valuable energy resources.

 

Each year JM recycles more than 100 million non-refillable, post consumer glass bottles into high-quality, energy-saving JM insulation. Golden-colored JM insulation is the leading nationwide insulation brand using post-consumer clear and colored glass. A typical truckload of insulation contains roughly one-and-a-half tons of recycled glass, saving thousands of cubic feet of conserved landfill space every year.

 

Market Size and Purchasing Decisions
Americans annually spend more than $100 billion fixing up their homes. Considering the significant investment required, consumers seek building materials that are economical, high-quality and environmentally beneficial as well as those that offer a selection of design and size choices.

 

Recent environmental studies reveal that quality, value-priced products and environmental attributes are the driving force in purchasing decisions today.

Properly installed at recommended R-values, fiber glass insulation can reduce energy costs from 5-30 percent, saving the U.S. the equivalent of four billion barrels of oil a year, much of which is imported. Savings for the consumer can add up to thousands of dollars over the average life of a home, not to mention increasing a home's resale value.

 

Energy-saving Benefits of Fiber Glass Insulation
A home well-insulated with fiber glass insulation is less expensive to heat and cool. That's critical when between 50-70 percent of home energy costs are consumed by heating and cooling requirements. A well-insulated home also is more comfortable and causes fewer fuel-burning pollutants to be emitted into the air, which improves overall air quality.

 

Johns Manville Insulation Offers Quality, Variety and Affordability
Combining flexible design, increased thermal control and fast, economical installation, JM fiber glass insulation provides the quality product demanded by do-it-yourselfers and remodelers. The company's product is chosen by homeowners, retailer, professional remodelers, installers and building contractors for its affordability and high energy-saving efficiency for a wide range of renovation applications.

 

Johns Manville insulation is available in a complete range of R-values in batts and rolls. Insulation batts installed in interior wall and floor cavities also provide affordable and effective solutions for noise control inside the home.

 

For more information on the full line of Johns Manville Building Insulation products, please contact the Johns Manville Product Information Center, P.O. Box 5108, Denver, CO 80217. Phone, 800.654.3103. Fax, 303.978.2318.